Wisefish has signed an agreement with Arnarlax, one of Iceland’s largest producers of
farmed Atlantic salmon, to implement their sales and logistics business solution. The
move comes as salmon farming in Iceland is seeing increased adoption of digital
systems to improve operational oversight and coordination.
As a solution, Wisefish supports visibility and automation across the full value chain,
from harvest through processing, logistic and sales, helping improve coordination
between operational and commercial teams.
“Implementing the Wisefish sales and logistics solution is an important step in further
connecting our value chain,” said Linda Gunnlaugsdóttir, CSO at Arnarlax. “When
farming and selling fresh salmon, efficiency and transparency are essential. Having
real-time access to reliable operational data is critical for sales and logistics, and
Wisefish stood out because it allows us to bring several processes together in one
system, giving us clearer insight into farming and harvesting and a more coordinated
operation in the fast-moving environment of sales.”
“We are very pleased that Arnarlax has chosen Wisefish as its business platform.” said
Yngvi Halldórsson, CEO at Wisefish. “This implementation highlights the growing role of
integrated systems in supporting efficiency and data-driven decision-making in the
Icelandic aquaculture sector. Their operational complexity and scale make this a strong
fit, and we look forward to working closely with their team.”
