Murray Cod Australia Ltd, producer of premium Aquna Murray Cod, has announced the
appointment of Katherine Bryar as Chef Sales and Marketing Officer, effective 1 February 2026.
Ms Bryar brings an exceptional record in premium food and aquaculture marketing,
sustainability leadership, and international brand development.
Before joining MCA, Katherine worked with BioMar Group, a global leader in aquafeed, where she
led strategic marketing programs that supported aquaculture producers in brand positioning,
customer engagement, and international expansion.
Earlier in her career, she worked closely with New Zealand King Salmon, where she contributed
to the success of the Ōra King brand in the USA and the Regal King Salmon brand across
Australasia — two of the world’s best-known and premium salmon labels.
Katherine also played a significant role with Australian Eggs, where she repositioned eggs as a
healthy food. This resulted in a substantial increase in egg consumption nationally and thrust her
onto the world scene. She has also contributed to United Nations-affiliated programs focused on
responsible food systems.
She brings more than 25 years of experience spanning brand building, category strategy, and
channel development across retail, foodservice, and export markets.
“As MCA enters its next phase of growth, we are focused on building a strong and balanced sales
foundation — driving greater domestic brand penetration while expanding our international
footprint,” said CEO, Ross Anderson. “Katherine’s global perspective, proven record in premium
seafood marketing, and commitment to sustainability make her an outstanding addition to the
leadership team as Aquna Murray Cod continues its rise across key markets.”
“Aquna Murray Cod is the most exciting company I have seen in seafood for a very long time. This fish, with its exceptional quality, provenance and sustainability credentials, has the potential to be a truly iconic Australian product,” Ms Bryar said. “I’m excited to help position Aquna amongst the best food brands in the world and to collaborate with our partners to achieve maximum value both in Australia and abroad.”
In this role, Ms Bryar will lead MCA’s brand, marketing, and sales across domestic and export
channels, focusing on strengthening partnerships, expanding distribution, and enhancing the
Aquna Murray Cod brand.
